ziggie - Influencer Marketing Campaign
@Sophie,Jaffe represented Lennon & Wolfe for Ziggie
GOAL
Match ziggie, a company that stands for social impact, global improvement and that uses partnerships and commerce to improve our world with an influencer that also believes in these social pillars and help empower their message of good. Also produce and direct a photoshoot and video highlighting the partnership between the influencer and the ziggie brand.
EXECUTION
To raise awareness around the ziggie newly launched website & charity initiatives as well as briefly educate viewers on the benefits of being a ziggie customer we produced a video and photo shoot with Sophie Jaffe and her family featuring the Lennon and Wolfe brand. Providing a high level strategy briefing of the client’s goals and objectives as well as creative concepts for overall campaign aesthetic and messaging. Coordinated logistics on photo and video shoot as well as being lead communication between ziggie and influencer.
RESULT
ziggie received a content bundle of 16 photos of all Lennon and Wolfe clothing items to curate a “shoppable” page experience for customers as well as a very special interview video featuring Sophie and her family to use in all their promotional materials including email campaigns, social media content and website content.
“It’s really important to purchase your clothing from sustainable brands and ziggie really makes that possible. Allowing you to pick from conscious brands that you trust.”
