Slendier #CalorieClever Influencer Campaign & Almost30 Podcast Partnership

GOAL

Phocus was tasked with launching the Slendier Pasta brand in the US for the first time in Summer 2019! We vetted and choose the six perfect influencers from across the country to test the product, develop their own recipe and share their experience on Instagram on how they can be #calorieclever!

EXECUTION

Phocus choose influencers from New York, Miami, Los Angeles and New Orleans! We shipped each influencer a very special Slendier package full of products and goodies as well as a Slendier cookbook! Blogs like Mississippi Vegan and Zest My Lemon created sponsored posts in which they shared their honest experiences using the Slendier pasta products as well as creating their own recipe’s. They also provided their readers with a little bit of information about the products, and promoted a free give-away to their followers!

RESULT

A hip and colorful content campaign on Instagram ensued! Yielding impressive results, including 1 million social media impressions, and more than 3,000 clicks to the product site. The brand saw a 25% increase in their Instagram following gaining over 2000 new followers!

Almost30 Podcast Partnership

Phocus also facilitated a partnership between successful podcast Almost30 and Slendier, where we were able to sponsor 3 events in Los Angeles and Miami as well as receive two sponsored podcast episodes. The Almost30 podcast has over 450,000+ downloads per month and has listeners in over 161+ countries.

Check out the first episode of our partnership here.